Villa Charities is a charity in Toronto that celebrates and promotes the Italian Heritage, Culture, Language, Arts, Food, and Family Values.
They require a biannual program to detail their extensive list of activities and events that happen seasonally – from fencing and painting to magic camp and Italian-focused cultural outings.
Using their brand colour palette, a range of objects were selected to showcase their programs in a modular format. Specific items were also integrated into the cover to highlight the program season (i.e. holly for winter, etc..).
The style was also applied to the 3 sections – cultural, fitness, community – but using a single colour and items specific to that category while the cover incorporates all of the brand colours.
Role: Art Direction, Design
Client: Villa Charities
Scope: Season Program