The HGJT is a not-for-profit theatre company that celebrates the Jewish story – the history, beliefs, struggles, and triumphs – through various live plays and concerts.

🏆 2018 Applied Arts Design Award – Entire Design Campaign

Through the creative developed for the series of shows produced every season, the visual recognition of their brand was strengthened.

A bold colour palette was used to distinguish each show while a duotone collage-style aesthetic was implemented to tie the separate pieces together cohesively. While each individual show creative works independently, when viewed collectively as campaign, the visual impact is striking.

The cover for the season brochure incorporates an icon from each of the shows to hint at the creative that was within the pages. The goal was for it to be reflective – not separate – from the interior content.⠀