Tims' first-ever Legends Trading Cards don't just immortalize our hockey heroes, they're snapshots of their most legendary moments. So, when you collect the greats, you relive their legacy.
Tim Hortons is a place where legendary hockey stories are told and passed down.
The Hockey Legends Cards are snapshots of those legendary stories and the thrill of opening those packs let us relive legendary moments. In this film, we featured hockey greats — Hayley Wickenheiser and Wayne Gretzkey — and historic footage replaying the moments that made our hockey heroes, legends.
“HEROS GET REMEMBERED BUT LEGENDS NEVER DIE”
––Babe Ruth in Sandlot
Role: Art Direction, Design
Copywriter: Lucas Palleschi
CD: Matthew Kenney
Director: Haya Waseem
Client: Tim Hortons
Scope: Campaign