The Toronto Jewish Film Festival is not only a celebration of the diversity of Jewish stories, but it brings film lovers together.

While the horah dance doesn’t traditionally involve raising people up in chairs, it is universally recognized as a definitive part of Jewish celebrations – whether it’s a wedding, bar mitzvot, or holiday.

The 2019 campaign imagery and tagline associates this uplifting custom (pun intended) with the festival by featuring a couple at the theatre being joyously raised in their seats with popcorn and drinks strewn about.

Great Films Worth Celebrating.