A lot of people throw on comfy workout clothes — and then get in a car to go on a Tims run. So what better way to celebrate National Coffee Day than by forming the Tims Run Club, a run club with no actual running.

We dropped a collection of athleisure that Canadians could wear to get their daily caffeine fix and keep their love for Tim Hortons ‘always fresh’.

“TIM HORTONS NOW HAS A NEW AND EXCLUSIVE CLOTHING LINE TO WEAR ON YOUR TIMS RUNS.”

– BlogTO

From video to photography to design, we wanted to capture the raw intensity and dynamic energy of a classic sports campaign (think: Tims meets Nike) while maintaining the essence of the brand. The gear itself was designed to be high quality and minimalistic with details that would resonate with the everyday Tims guest.

Fans could access the full Tims Run Club collection on a custom site...that is if they could wait until the official drop. Needless to say, the collection sold out pretty quick.

On top of the 6 custom pieces, we released a premium windbreaker designed with special features — like elbow padding for reaching through your car window and an insulated pocket to keep your fav Tims treats toasty.