21 Dec 2017

What is a recipe for restaurant success these days? Good food is essential for a solid foundation, the vibe should be dynamic and the décor should be stylish. But nowadays, establishments are also paying attention to whether they are “Instagrammable”. As ridiculous as that sounds, being IG-worthy is a smart marketing strategy since the more photos that are snapped, the more eyes see your place in an organic way, and the more clientele you gain through free, word-of-mouth advertising.

Not gonna lie, I find out about most restaurants – especially ones in different cities – through Instagram and Pink Mamma in Paris was no different. From the minute it popped up in my food-dominated feed, I was on a mission. 

Located in the south Pigalle neighbourhood of Paris, Pink Mamma may be the newest restaurant from the Big Mamma Group (East Mamma, Ober Mamma, Mamma Primi, Big Love Caffe, etc..) but it has proven to be just as successful. From the tip top floor with a glass ceiling, bathing the turquoise walls and creeping ivy in natural light to the speakeasy-esque basement where you can sip on fanciful cocktails, Pink Mamma was as delightful as it appeared on my phone.

11 Ways Eating at  Pink Mamma In Paris Will Charm You:

01/ PINK BUILDING
Occupying an entire, 4-floor building at the end of where two streets converge, you can't miss the cheerful, rosy-hued establishment with lush greenery draping down the sides from the top.

02/ STAIRWELL
Every level of Pink Mamma has it’s own character and the same goes for the stairwell that connects you to each floor. Every square inch of the winding staircase is covered in mismatched frames of vintage posters, advertisements, aged portraits, historical photos, and whimsical illustrations.  

03/ TOP FLOOR
If you are lucky, you’ll be seated in the verdant garden lounge at the very top of the restaurant. Martin Brudinski Design Studio constructed the ceiling entirely of glass, flooding the turquoise room with natural light, boughs of ivy draping festively as diners enjoy their meals on emerald and caramel cushioned seats or floral banquettes and arm chairs

04/ BAR SEATS
While we weren't lucky enough to snag a coveted spot on the top floor, we were seated at a prime area at the bar on the third floor. Right in the middle of the kitchen frenzy, we got a front row seat to all the food prep action below shelves of beautiful jars of preserved lemons, we witnessed the chefs prep endless dishes of burrata, elaborate desserts, and thinly slice ham with expertise and practiced ease.

05/ INCONSISTENT PORTIONS
From our vantage point at the bar, we witnessed servers dishing out dessert but the portion sizes varied from plate-to-plate. It seemed to be the luck of the draw whether someone would receive a conservative slice of tiramisu or a sundae towering with whip cream. While I would’ve been deeply upset to be on the receiving end of a comparatively minuscule serving, the imprecise measuring was charming to see.

06/ WHIMSICAL ILLUSTRATIONS
As a designer, I appreciate little details like the charming illustration style of quirky Milan-based illustrator, Olimpia Zagnoli. She created a series of charming illustrations that represent the brand from whimsical animations on the website to detailed patterns on the menu, and throughout the Big Mamma Group cookbook (complete with humours recipe names). 

07/ HIPSTER COCKTAIL
The previous night, we had indulged in the Paris nightlife so hair of the dog was essential to my wellbeing. After perusing the cocktail menu, I selected the Spicy Bloody Mary that I articulately referred to as "the spicy, vodka, tomato, drink thing." It arrived at the table with the tomato-vodka mixture in a cute soda bottle with a clasp and a glass with ice, slice of cucumber and a spring of thyme.

08/ PERFECT PORCELAIN
The platters that our heaping portions of Italian food was served on were gorgeous and seemingly handprinted, perfect for framing a silky burrata. The tile in the bathroom were a similar whimsical, freehand style depicting cute chickens, bunnies, birds, fish, and lambs. S’cute!

09/ FOOD WAS BOMB
Apparently their meat dishes – like the T-Bone Fiorentina steak (€24) – are the things to get at Pink Mamma but we were rebels and ordered:
Burrata Verde and Autunno (€8 each) - indulgent mounds of cheese, I preferred the Verde with the flavourful spices and olive oil
Jambon di Parma (€13) - thinly sliced, melt-in-your-mouth ham
Rigatoni alla boscaiola (€14) - a stick-to-your-ribs, 5-hour braised veal pasta
Pate a la truffle (€18) - creamy mafalde noodles smothered in truffle, served in a brass pot. 

10/ ITALIAN TO THE CORE
The employees were as authentic as the cuisine, meaning that instead of speaking French, they all spoke Italian! Not being fluent in either language, it didn’t make much difference me. They could’ve been speaking Ancient Latin for all that I understood.

11/ “PERTE” DISHES
They accidentally delivered an order or burrata and a platter of slivered ribbons of ham to us when it was actually supposed to go to the couple NEXT to us. In our haste and hunger, we dug in and didn't realize the mistake until our burrata was delivered twice-fold. Mind you, we hadn’t ordered ham at all so they must’ve thought we were really dumb for eating it anyways. They ended up marking it on our bill as perte or “lost” (haha) and it was free which retroactively made it taste even better. Yea it was lost….in my belly!


CONTACT:

Address: 20bis Rue de Douai, 75009 Paris, France
Phone: +33 9 83 55 94 52
Price Range: $$ - $$$$
Cuisine: Italian, Mediterranean, Barbecue
Neighbourhood: Opera / Bourse
Reservations: No

TIPS:

- As they don’t accept reservations, arriving early is a must!
- They open for lunch and dinner, meaning they close around 2 or 3pm (depending on the day) then open again at 7pm for dinner service.
- Very good for large groups in terms of seating at portion sizes!

ETC is the overflow of thoughts in the mind of Teri Yeung. It’s a place full of stories of travel adventures, imparted lessons learned from life’s achievements and failures, behind-the-scenes of projects and experiments, and anything else that inspires excitement and joy.

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